| |
| Marketer |
Buy |
Creative |
Agency |
|
American Legacy Foundation |
One :30 |
Spot suggests awful things that would happen if other types of
manufacturers made products similar to tobacco, like ice cream bars
embedded with glass shards. |
Arnold Worldwide, Boston; Crispin Porter & Bogusky, Miami |
|
Anheuser-Busch |
Five minutes total: eight :30, one :60; three spots in Q1; two each
in other quarters. |
Spots split between Budweiser and Bud Light, with one responsibility
spot. One :60 spot after kickoff, as usual, likely Bud Light. One spot
being considered stars a donkey that gets his wish to become a member of
Budweiser's famed Clydesdale team. |
Goodby, Silverstein & Partners, San Francisco, donkey spot; other
agencies competing to submit spots include DDB, Chicago, Downtown
Partners-DDB, Toronto; Fusion Idea Lab, Chicago; Hill, Holliday,
Connors, Cosmopulos and Modernista, Boston; Del Rivero Messianu DDB,
Miami; Dieste Harmel & Partners, Dallas; and Ornelas & Associates,
Dallas |
| America Online |
Three :30 |
Sponsor of half-time show. Spots promote Top Speed, a technology
that AOL says improves download times for both broadband and dial-up. |
Wieden & Kennedy, Portland, Ore. |
|
Bayer and GlaxoSmithKline |
One :30 |
Erectile-dysfunction drug Levitra. |
Quantum Group, Parsippany, N.J. |
|
Buena Vista Pictures |
Two :30 |
"Miracle," about the 1980 U.S. Olympic hockey team (1Q); "Hidalgo,"
a historical piece with Viggo Mortensen (3Q). |
In-house |
|
DaimlerChrysler |
One :30 in Q1 |
The new Dodge Magnum sport wagon will be featured. |
BBDO, Troy, Mich. |
|
Eli Lilly and Icos Corp. |
One :30 |
Erectile-dysfunction drug Cialis. |
Healthy Grey Village, New York |
|
Energizer |
One :15 |
A previously aired Schick Quattro spot, but with new music and
graphics. |
J. Walter Thompson, New York |
|
Expedia |
One :30 |
Spot for Expedia online travel service. |
Deutsch, Los Angeles |
|
FedEx |
One :30 |
Spot to focus on service |
BBDO Worldwide, New York |
|
Frito-Lay |
One :30 |
New spot entitled "Grandparents" for Lay's chips. Features a
knockdown, drag-out fight between grandma and grandpa over chips. But
the kid gets them in the end. |
BBDO Worldwide, New York |
|
General Motors Corp. |
One :60, Two :30 |
Cadillac: A :60 spot in Q3 or Q4, 'Turbulence,' set to Led Zeppelin
music. Caddy is the official car of the game.
Chevrolet: The :30 Q1 spot, 'Soap.' In Q2, two :30 spots for the new
Aveo model; the first is 'Pachyderm' and the second, 'Big Little.' |
Chemistri, Troy, Mich., for Cadillac; Campbell-Ewald, Warren, Mich.,
for Chevrolet |
|
Gillette |
One :60 |
Brand campaign for razors. |
BBDO Worldwide, New York |
|
H&R Block |
One :30 |
Willie Nelson again stars in this year's spot. |
Campbell Mithun, Minneapolis |
|
IBM |
One :30 in Q2 |
New Joe Pitka spot for Linux Prodigy software campaign features
Mohammed Ali. |
Ogilvy & Mather |
|
MasterCard |
One :30 in Q4 |
New spot in the "Priceless" campaign. |
McCann-Erickson, New York |
|
McDonald's |
One :30 spot, 'Dryer Sheet' as part of the 'I'm Lovin' It' campaign.
|
A man mistakenly puts a hamburger wrapper in the drier with his
wife's shirts and is later turned on when she smells like a hamburger.TD>
|
DDB, Chicago |
|
Mitsubishi |
Two :30; one Q1, one Q2 |
A new Galant sedan spot in a campaign that began Jan. 19;
cliffhanger spot titled "Freeway." |
Deutsch, Los Angeles |
|
Monster Worldwide |
Two :30 |
A new "Today's the Day" spot with images of people getting ready to
start their day, the day they hear they're hired. |
Deutsch, New York |
|
National Football League |
Three :30 |
A United Way related spot; one for NFL Network; and a spot with a
volunteerism theme. |
Y&R, New York, for United Way; other two in-house |
|
Pepsi-Cola Co. |
Three minutes total: one :60 in Q1; 120 seconds total in Q2; one :30
in Q3. |
Pepsi and Sierra Mist focused spots, including one highlighting its
iTunes promotion. |
BBDO Worldwide, New York |
|
Philip Morris USA |
One :30 |
A new execution of its corporate responsibility, anti-smoking
campaign. |
Leo Burnett USA, Chicago |
|
Procter & Gamble Co. |
One :30 |
Charmin, winner of P&G's derby for its first-ever Super Bowl spot,
will highlight its ad icon bear. |
Publicis Worldwide, New York |
|
7 Up |
One :30 in 4Q |
Brand spot. |
Y&R Advertising, New York |
|
Sony Pictures |
Two :30 |
"Secret Window," a Johnny Depp thriller and "50 First Dates," an
Adam Sandler-Drew Barrymore romantic comedy. |
In-house |
|
Staples |
One :30 |
Movie tough-guy character Joe Viterelli stars in a new spot entitled
"It Was Easy." |
Martin/Williams |
|
Touchstone Pictures |
Two :30 |
"The Alamo," a spring release (2Q); "The Ladykillers," a Coen
Brothers comedy with Tom Hanks (4Q) |
In-house |
|
Universal Studios |
Two :30 |
Studio could promote "The Chronicles of Riddick" with Vin Diesel,
"The Bourne Supremacy" with Matt Damon or "Van Helsing." |
In-house |
|
Visa USA |
One :30 |
A branding spot for the credit card. |
BBDO Worldwide, New York |
|
Warner Bros. |
Two :30 |
An upcoming spring or summer release, possibly "Starsky & Hutch,"
"Scooby Doo II," "Cat Woman" with Halle Berry, "Troy" with Brad Pitt, or
"Harry Potter and the Prisoner of Azkaban." |
In-house |
|
White House Office of National Drug Control
Policy |
Two :30 |
New campaign urges children and parents to intervene to get help for
other children or friends who are doing drugs. |
FCB, New York/Partnership for a Drug-Free America and Ogilvy &
Mather, New York |
PRE- AND
POST-GAME SUPER BOWL ACTIVITY
|
American Legacy Foundation |
One :60 in MTV pre-game show |
Spot suggests awful things that would happen if other types of
manufacturers made products similar to tobacco, like ice cream bars
embedded with glass shards. |
Arnold Worldwide, Boston; Crispin Porter & Bogusky, Miami |
|
General Motors Corp. |
One :60, three :30 pre-game; three :30 post-game |
Cadillac has name entitlement of post-game show with three :30 spots
and sinage, plus on-field presentation to MVP of whatever Cadillac model
he chooses. GMC has one :60 and two :30 spots pre-game. Saturn has one
:30 spot pre-game. |
Lowe, New York, for GMC; Goodby, Silverstein, San Francisco, for
Saturn; Chemistri, Troy, Mich., for Cadillac |
|
Ford Motor Co. |
One :30, one :60, pre-kickoff |
Both hype the new $240,000 GT sports car that goes on sale in the
spring. |
J. Walter Thompson, Detroit |
|
H&R Block |
Five :30 and sponsorship of a 30-minute segment of a pre-game
program from 4 p.m. to 5 p.m. The new spots do not include the Willie
Nelson ad that airs in-game. |
Block |
Campbell Mithun, Minneapolis |
|
Pizza Hut |
One :30, pre-game |
A pre-kickoff spot to promote new pizza product. |
BBDO Worldwide, New York |
| Subway Restaurants |
One :60, post-game |
Spot to appear directly after the game ends and before trophy
presentation. Ad pokes fun at the company's own recent ad campaign with
men dressed up as cheerleaders after eating Subway sandwiches. |
Fallon, Minneapolis |
|
Wachovia Securities |
Five :30, pre-game |
Wachovia sponsors the one-hour CBS Super Bowl XXXVIII pre-game show
from 2 p.m. to 3 p.m. and will break five new spots from their "Uncommon
Wisdom" campaign. |
Mullen, Winston-Salem, N.C. |